<aside> 💡 Hi there! Welcome to your Visualize Your YouTube Brand Worksheet—a tool designed to help you uncover the essence of your personal style and align it with the brand you're building on YouTube. Whether you're embarking on your YouTube journey or refining your channel's identity, this worksheet will guide you through defining your three style words and aligning them with your personal brand. Matching with your chosen YouTube persona (covered in a separate worksheet), you'll gain a clearer vision of how to visually communicate your brand through your content. Let's begin!

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Step 1: Pick Your YouTube Persona(s)

Review the descriptions of the YouTube personas (The Mentor, The Entertainer, The Sage, The Creator). Choose a persona or combination of personas that you think aligns best with your personal style. If you've already identified your persona using the YouTube Persona Worksheet I provided in a previous video, proceed to Step 2.

The 4 YouTube Personality Types at a Glance:

Persona Description Celebrity Example YouTuber Example
The Creator Innovative, artistic, and passionate about their craft. Focuses on storytelling and creativity. Casey Neistat LifeofRiza
The Sage Wise, insightful, and authoritative. Shares deep knowledge and thoughtful content. Oprah Winfrey Ali Abdaal
The Entertainer High-energy, engaging, and humorous. Captivates audiences with charisma and fun content. Kevin Hart Kai Cenat
The Mentor Knowledgeable, supportive, and inspiring. Provides guidance, advice, and motivation. Tony Robbins Matt D’Avella

Step 2: Define Your 3 Style Words

Think about your personal style preferences and characteristics as they relate to your chosen YouTube persona. Choose 3 words that best describe how you envision dressing and presenting yourself on camera. Please note that this should be inspired by how you present yourself off-camera as well. Use the word bank and word wheel below to help. You can also watch Allison Borstein's playlist on finding your personal style on TikTok for guidance, or do your own research on ways to find your 3 words.

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  1. Style Word 1: [Write your first style word here]
  2. Style Word 2: [Write your second style word here]
  3. Style Word 3: [Write your third style word here]

Reasoning: [Explain briefly why you chose these 3 words]

Step 3: Applying Your Style Words to Your Chosen Persona