<aside> 💡 Hi there! Welcome to your YouTube Personas Worksheet—a guide to help you define who you want to be on YouTube. This worksheet will assist you in selecting a persona (inspired by your personality) that aligns with your content goals and personal brand. Once you have your persona, you’ll be ready to create a cohesive and intentional visual identity that complements it. Let’s get started!

Instructions:

1. Reflect on your core values, audience, and authenticity.
2. Read through each persona description carefully.
3. Choose a YouTube persona that fits your brand and goals.
4. Answer the questions to clarify your chosen persona.
5. Translate your persona into a visual style with a mood board, setup sketch, and color palette.

• How to use the template

• Tutorial Video

  🥯 Created by Nalah Wright

</aside>

Stepping into Your YouTube Persona

1. Reflect on Your Core Values:

• Identify what’s most important to you. Your values should guide your content topics and your engagement with your audience.

What are your core values, and how will they influence your content?

Write your response here:

2. Analyze Your Audience:

• Consider who your target audience is and what they’re looking for. Understanding their needs and preferences can help you refine your persona.

Who is your target audience, and what do they seek from your content?

Write your response here:

3. Embrace Authenticity:

• Ensure that your persona remains genuine and transparent. Authenticity helps build a stronger connection with your audience.

How can you maintain authenticity while embodying your chosen persona?

Write your response here:

4. Adapt and Evolve:

• Be open to feedback and willing to adjust your persona as you grow and your audience evolves. Flexibility will help you stay relevant and authentic.

How will you stay adaptable and evolve your persona over time?

Write your response here: